DENVER, COLO. (February 2, 2024) – Marking its one-year anniversary since launching the Tune M1 lightweight truck camper in February 2023, Tune Outdoor has made its mark on the evolving landscape of outdoor recreation, further inspiring the trend of campers desiring a better way to access their favorite destinations while savoring a more comfortable experience once there.
From its inception, Tune Outdoor has embraced this transformative shift in the traditional camping experience by prioritizing innovation as the cornerstone of its design and production. The mission: Redefine the pop-up truck topper segment with a focus on simplicity, functionality, and mobility. Employing trend-setting design and engineering innovations (with contributions from SpaceX and Boeing engineers), the M1 utilizes cutting-edge materials such as lightweight aluminum extrusions and advanced polymer composite corner brackets. With its patented Wing-Wall Design™ letting users sleep crosswise and a remarkably low weight of 400 lbs., the Tune M1 has achieved the best space-to-weight ratio in the category.
The market response has been tremendous. In just twelve months the M1 has captivated consumers with its modern design, sophisticated engineering, and game-changing features. It has proven to be an exceptional solution for truck campers—hikers, bikers, anglers, hunters, skiers and more—seeking a connection with nature while embracing a more modern, practical camping experience.
Tune is led by Golden, Colo.-based businessman Sean Kepler, who has held executive leadership positions at The North Face, VF Outdoor and Crocs; and Bruce McGowan, co-founder of Boulder-based snow safety manufacturer Backcountry Access (BCA), now part of K2. The team also includes industrial design/build engineer Kristian Arnold and modeling engineer and designer Broc Patterson.
“This past year has been an incredible journey,” said Kepler, reflecting on the milestone. “This is a dynamic marketplace with very savvy consumers. The success of our launch and first year is a testament to the expertise, professionalism, and determination of our team. I am immensely proud of what we’ve achieved together.”
While Tune’s home state of Colorado has seen the most M1 owners to date, sales have been robust across the western U.S., including California, Arizona, and Texas, and are steadily growing eastward. Tune has also fostered a vibrant and growing community of owners and truck-camping enthusiasts, whose camaraderie reflects a shared passion for exploration and the outdoors and whose unique bond extends beyond the camper itself.
“Crafting the Tune M1 was a labor of love, and seeing it embraced by outdoor enthusiasts across the country is truly humbling,” added McGowan. “The market’s embrace of the M1 is a reflection of the dedication by our founders and staff to deliver the most functional campers ever made.”
About Tune Outdoor
Founded by a team of outdoor industry and engineering veterans, Tune Outdoor is a direct-to-consumer brand launching a premium, highly innovative, lightweight pickup truck camper to a growing market hungry for innovation, value, and evolved performance. Focused on function, modularity and a clean, modern aesthetic, Tune empowers the aspirations of outdoor enthusiasts who live to be out in their natural environments. With an aluminum frame, ultra-strong composite corner brackets and a clean polyester pop-top canopy extension, the Tune M1 offers unparalleled performance and comfort while helping bring humans closer to their natural state. For more information, visit www.tuneoutdoor.com.
